Vayoil Textil presents its new decoration brand Stora
The Valencian company with global reach, consolidated as one of the leading brands of hotel linen in Spain, takes an important step in its specialization strategy with the launch of STORA, its new brand of textile decoration for contract projects, which is officially presented at INTERIHOTEL 2025. Through STORA, interior designers and experts in the design of hotel spaces will find comprehensive textile solutions in which quality, sustainability, functionality and customization become fundamental pillars. This new line reinforces the company's commitment to innovation in contract projects. Vayoil Textil celebrates its 30th anniversary this year, consolidating its leadership in the market with the launch of STORA, its new brand specialized in textile decoration for the hotel sector. This strategic commitment stems from its solid experience in the contract and hospitality sector, where the Valencian company has positioned itself as an international benchmark in hospitality linen. Interihotel 2025 stand The company will launch the new brand coinciding with its participation in interihotel 2025 through an evocative stand that will recreate a boutique hotel called "Plecs" under the claim: "Where art becomes habitable: innovation in textiles and furniture for contract projects". Plecs means folds in Valencian and that is what Vayoil Textil tries to transmit with a carefully designed space where textiles come to life through movement, light and volume. The stand is inspired by the talent of the Valencian sculptor Benlliure. Each visitor entering the stand, will feel like being inside one of the sculptures of this artist of the late nineteenth century, where the folds, volume and drama of his works are reinterpreted through fabrics and furniture STORA and ROCO brand of Muebles Romero partner of Vayoil textile in this presentation. STORA arises in response to a growing demand from its customers, who ask for an ally with enormous experience. The new brand offers a comprehensive service ranging from creative advice to materialize ideas, to expert advice to select the best fabrics and final installation or assembly in the space. Vertical decoration, plaids, cushions, sofa covers, blankets and upholstery fabrics are part of the carefully selected deco offer of STORA, the new brand that is making a strong entry into the contract sector. The brand has already left its stamp on renowned hotels such as: Abbi Suites, Sweet Hoteles, Balneario Las Arenas or the Soho Boutique Hoteles chain, consolidating itself as a strategic partner in the textile design of high-end hotel spaces. At interihotel 2025, the new textile decoration brand presents a new product: the EcoSmart headboard. A customizable and removable headboard, made from recycled and recyclable polyester fibers. The product is conceived from an integral sustainability perspective and specifically developed to meet the requirements of the contract sector. This headboard is manufactured by means of digital printing on certified recycled polyester, which allows the development of exclusive, high-definition patterns or designs with reduced water and energy consumption. This technique ensures a unique finish that provides sophistication, elegance, versatility and customization, while conveying the commitment to circular economy, one of the great values of Vayoil Textil. Finally, the EcoSmart headboard materials, both padding and outer fibers, have sustainability certifications including the Global Recycled Standard (GRS), which guarantees traceability and compliance with environmental and social criteria. The continuous search for new products, techniques and advances in the field of textile equipment, is the route in which this Valencian company continues to advance and remains a benchmark in the sector.
Reference media have highlighted Vayoil's role as a textile ally of the best hotels.
Three decades innovating, growing and dressing accommodations around the world. The Valencian company Vayoil Textil has earned a prominent place in the economic and sectorial press thanks to its role as a strategic supplier of exclusive lingerie for first class hotels. It is no coincidence: in its 30 years of experience, the company has been able to innovate, adapt and grow to dress more than 2,000 establishments on five continents, most of them high-end and luxury. Origin and consolidation Founded in 1995 by Luis Esteve, Vayoil was born with an initial focus on the hospitality sector, but soon focused all its activity on the hotel industry. With headquarters in Paterna and a 7,000 m² plant in Ontinyent, the company combines its own production with the collaboration of specialized textile workshops that work exclusively for it. Today it has 34 direct employees and generates more than 100 indirect jobs. The results speak for themselves: turnover rose from 12 million euros in 2023 to 14 million in 2024, an evolution that reflects the solidity of a model based on the quality and durability of its products. Each year it supplies around four million garments, including sheets, towels, bathrobes, napkins and table linens. Vayoil has built its reputation on a clear idea: quality is profitable because it lasts longer. It therefore avoids competing in the lower end of the market, where price is the only variable, and focuses its proposal on design, innovation and the use of top-quality raw materials, such as the softest cottons. Although for reasons of discretion the company does not reveal names, its clients include prestigious international hotel chains in Spain, Europe and America, many of them in the super-luxury category. International projection and new challenges The company's international expansion began in 1998 and today it distributes directly or through subsidiaries in markets as diverse as Europe, America, the Caribbean and the Middle East. Spain remains its main destination, but expansion continues. In parallel, Vayoil has diversified its business with two recent strategic initiatives: Hottels.es, an online store specializing in lingerie for small hotels, spas, tourist apartments and boutique accommodations, and Stora, a new project focused on hotel decoration that will be launched this October with a team of interior design experts. Looking to the future, the company plans to expand the Ontinyent plant to respond to growing demand and strengthen its position as a textile partner of reference for the most demanding hotel industry.
Vayoil Textil receives the Medal of Gratitude 2025 for its solidarity work in the Campanar fire.
The Valencian company has been distinguished with the Medal of Gratitude 2025, one of the highest recognitions awarded by the City Council of Valencia This award has been given to 63 organizations that offered immediate, generous and selfless collaboration in the tragic fire of the Campanar building, on February 22, 2024 This is the second occasion in the history of the city in which this medal is awarded, the first edition took place after the overflowing of the Turia River in 1957. Now, 67 years later, l' Ajuntament de València organizes again this celebration, to give an honorable mention to 63 companies and institutions that did not hesitate to join efforts to help the neighbors affected by the fire in the Campanar neighborhood. The support, commitment, integrity, generosity and social responsibility shown by organizations such as Vayoil Textil, the Firefighters of Valencia and the Consortium, the Local Police, the UME, the Red Cross, Civil Protection, Mercadona, El Corte Ingles, IKEA, among others, had a huge impact on the affected families and other areas of the country. The value of solidarity and empathy In the main auditorium of the Palau de la Música, more than 800 people, including businessmen and municipal authorities, gathered to understand and not forget the importance of maintaining unity and citizen collaboration in emergency situations. María José Catalá, the mayoress of Valencia, said: "this is a city of brave people. This is a gesture for companies full of values. Valencia is a city of giants made of giants. We honor the commitment with these medals that may seem small in size, but are huge in meaning". María José Esteve, a member of Vayoil Textil's management committee, received the medal on behalf of the entire company and staff, who were also present to express their support and pride for this distinction. Article 10 of the Regulation of Honors and Distinctions of the City Council of Valencia, states that this medal aims to "leave public evidence of the gratitude of the city to all authorities, agencies and public or private corporations and individuals who, on the occasion of public calamities suffered, have made efforts and sacrifices for the benefit of Valencia and its citizens that make them worthy of such recognition". This decoration was designed by the Valencian jeweler, Vicente Gracia. The piece includes the heraldic coat of arms of the city and the inscription "La ciutat vos ho agraeix" ("The city thanks you"). Now on the back of one of them is the name of Vayoil Textil, a Valencian company with more than 30 years of history in the service of excellence in the hotel textile sector. About Vayoil Textil "From tradition we weave the future", is the slogan of this Valencian company, leader in textile manufacturing and confection for the hotel sector. In 1995, the family company opened its doors. Its trajectory has positioned it as one of the main hotel linen brands in Spain, with a presence in countries located in Europe, Africa, Asia, Latin America and North America. Its products continue to dress a large number of luxury hotels. Thanks to their commitment to the highest quality, durability, comfort, sustainability, exclusivity and elegance in their fabrics, they always manage to exceed the expectations of the textile sector. www.vayoiltextil.es
Vayoil Textil recognized for its help to those affected by the Campanar fire
The Valencian company manufacturer of textiles for hotels and other collectivities, Vayoil Textil has received the Medal of Gratitude awarded by the City Council of Valencia for its help to those affected in the fire of Campanar The company provided sheets and towels to the building of Safranar to the 131 apartments that were enabled to accommodate people who were left homeless by the fire in this building. The City Council of Valencia has decided to grant the Medal of Gratitude of the City of Valencia, in favor of 63 entities, among which is Vayoil Textil, who showed their solidarity and gave their collaboration on the occasion of the fire in Campanar on February 22, 2024. With this distinction, according to sources of the Valencian Consistory: "it is intended to recognize their immediate, coordinated and selfless collaboration in favor of all those affected, in an outstanding action of solidarity, human closeness and empathy". Vayoil Textil has been collaborating in this type of initiatives within its ESG policy for more than 15 years. In the words of Arturo Hernández, General Manager: "For us, receiving this medal is a source of pride as the Valencians that we are. We have been integrating these Corporate Social Responsibility actions into our day-to-day business for more than a decade and it is something we are very satisfied with. Beyond a company, Vayoil Textil is a group of people committed to our environment". About Vayoil Textil Vayoil Textil, with headquarters in the Technology Park and a production center in Ontinyent, has been in the market for 27 years, specializing in the manufacture of textiles for the medium and high-end hospitality sector, as well as collectivities including clinics, nursing homes and adult education centers. The company provides jobs for 40 direct jobs and more than 100 indirect jobs in small textile workshops that work for the company. It manufactures almost all its production in the Valencian Community, which allows it to guarantee the quality and traceability of the textile product.
Vayoil Textil supports grassroots sports
The Valencian company Vayoil Textil, manufacturer of textiles for hotels and other collectivities, has donated bed linen to the players' residence that Levante Unión Deportiva has in Buñol, where the canteranos of this team live. Just a couple of kilometers from the Ciudad Deportiva del Levante UD in Buñol, the area of La Serrana is the headquarters of the canteranos granotas. Vayoil Textil has been in charge of equipping with textiles (sheets, duvet covers and towels) all the rooms of this residence that houses these youngsters in its facilities, designed so that they can combine training with school education, while enjoying nature. Vayoil Textil has been collaborating in this type of initiatives for more than 15 years as part of its ESG policy. In the words of Arturo Hernández, General Manager: "For us, collaboration with grassroots sports, as well as with foundations and associations that carry out important social work for society, is part of our ideology, of our culture. We have been integrating these Corporate Social Responsibility actions into our day-to-day activities for more than a decade and we are very satisfied with this". About Vayoil Textil Vayoil Textil, with headquarters in the Technology Park and a production center in Ontinyent, has been in the market for 27 years, specializing in manufacturing textiles for the medium and high-end hospitality sector, as well as collectivities, including clinics, nursing homes and adult education centers. The company provides jobs for 40 direct jobs and more than 100 indirect jobs in small textile workshops that work for the company. It manufactures almost all its production in the Valencian Community, which allows it to guarantee the quality and traceability of the textile product.
Vayoil y Sigfrido Serra transforman la experiencia de descanso y confort en el Hotel Hábitat València
The Valencian company Vayoil Textil, manufacturer of textiles for hotels and other collectivities, participates with the Valencian designer, Sigfrido Serra, in the Habitat València Hotel project of the renowned architect Héctor Ruiz Velázquez, internationally recognized for his innovative proposals. The project, which is the great bet of Feria Habitat València in collaboration with the Hotel Technological Institute (ITH) for its September edition, aims to bring the event closer to the hotel industry and the Contract. Valencia, September 30, 2024 - Vayoil, a Valencian company leader in textile equipment for the hotel sector, announces its collaboration with the renowned interior designer Sigfrido Serra in the design of one of the rooms of the Hotel Habitat València. This initiative seeks to transform the experience of comfort in the hotel by dressing the bed, the main space for personal rest, with one of Vayoil's most exclusive collections: the Giza bed linen collection and the Gaudí cover. A Fusion of Design, Elegance and Comfort The collaboration between Vayoil and Sigfrido Serra is a clear reflection of the commitment of both brands to raise the standard of quality and aesthetics in the hotel sector. Sigfrido Serra, known for his innovative approach to interior design, has worked together with Vayoil to create a space that is not only visually stunning, but also provides maximum comfort to guests at the Hotel Habitat València, the brainchild of architect Héctor Ruiz Velázquez. For this occasion, Vayoil has selected the Giza sheet from its premium collection to dress the bed of the room, with the purpose of evoking the light of Valencia as a symbol of maximum elegance. Giza, a 500 thread count sheet with exceptional softness and shine, offers great comfort thanks to the satin weave, softness due to the combed fibers and thermo regulation for the perfect rest. They are made with long fibers, 100% cotton, which gives these products superior resistance to other qualities on the market. The top sheet and pillowcases have a hemstitch finish, a detail that adds a touch of sophistication and care to the set. In addition, the quilts will also include hemstitching, and some of them will be embroidered with the Valencian designer's logo also in white, highlighting the exclusivity and refined style of the design. The comforter cover chosen will be the Gaudí, which also stands out for its elegance and the comfort it provides when the person needs to rest with a little more warmth. The choice of materials and color has not been random; both Vayoil and Sigfrido Serra have opted for sustainable fabrics that not only guarantee durability and comfort, but also reflect respect for the environment. This is a clear commitment to silent luxury, where quality and sustainable design, favors a unique experience of rest, inspired by the light of the city of Valencia. "Collaborating with Sigfrido Serra on architect Héctor Ruiz Velázquez's iconic project represents an opportunity to demonstrate how our textiles not only elevate the aesthetics and comfort of a space, but also reinforce a mutual commitment to sustainability. We are delighted that our latest collections will be used to dress the beds at Hotel Habitat València" comments Mª José Esteve, Director of Marketing and Communication. About Vayoil Textil Vayoil Textil, with headquarters in the Technology Park and a production center in Ontinyent, has been in the market for 29 years, specializing in the manufacture of textiles for the medium and high-end hospitality sector, as well as collectivities, including clinics, nursing homes and schools. The company provides work for 40 direct jobs and more than 100 indirect jobs in small textile workshops that work for the company. Almost all of its production is manufactured in the Valencian Community, which allows it to guarantee the quality and traceability of the textile product.
Vayoil Textil diseño y vanguardia en sus colecciones de mantelerías
Vayoil's experience of more than 25 years in the hospitality textile industry and its constant commitment to innovation has resulted in its proposal of plain table linen within its Toscana collection designed to dress the most demanding tables. In a world where the trend is fast food and empty tables, a tablecloth and its corresponding napkins give a different touch to the table and the restaurant, making the diner take his time to enjoy good food. A well-dressed table always accompanies the culinary experience better. Therefore, in Vayoil Textil, according to its marketing and communication director, Maria Jose Esteve: "We think that taking care of the table linen of a hotel establishment or a restaurant is as necessary as taking care of its menu, so the company is continuously innovating to offer better products". This proposal of plain table linen within its Toscana collection is made of Linen/Pol (50% linen/50% polyester) which allows the product to preserve the characteristics of linen (drape, natural appearance, exclusive weave and its great absorption) but at the same time adds the advantages of polyester such as easy ironing (which especially for linen garments is a great advantage because linen wrinkles a lot) and the resistance translated into a longer life of the garment. Vayoil makes daily efforts to develop innovative projects that respond to the needs of hotels aimed at a premium public. It does so based on two unavoidable premises: quality and sustainability.
Vayoil crea Hottels su tienda online para acercar a pequeños hoteles el textil de calidad y sostenible
Vayoil's more than 25 years of experience in the hospitality textile industry has served as a starting point to develop a new line of business focused on meeting the needs of small establishments, both urban and rural. "Hottels is our online store where a selection of Vayoil products can be purchased in small quantities. It is focused on hotels with less than 20 rooms. In this way, we intend to respond not only to small hotels, but also to rural houses and other tourist establishments. The idea is to reach every corner of Spain," explains Maria Jose Esteve, Communication Director of Vayoil Textil. Focused on a public that differs from that of large hotels, small establishments have different needs, ranging from the exclusivity of a textile according to premium guests to comfort and versatility in its handling, necessary in organizations with small staff. Simple and convenient shopping Hottels.es offers a selection of Vayoil references that responds to the experience of more than 25 years in the hotel linen market. Thus, the textiles offered in the store are adapted to the needs of this sector and are ideal for both urban and rural establishments. "It is a reflection of Vayoil, that is, they are a selection of products with quality, comfort and durability, adapted in quantities to this type of establishments and makes this e-commerce fully specialized in this field." In addition to adapting to specific needs, Hottels manages to simplify the purchase of textiles to dress these establishments, so that it is comfortable and very simple. "But always with the backing of a company like Vayoil, which guarantees knowledge of the sector and provides the necessary infrastructure to give the best service," says Maria Jose Esteve, Director of Communication at Vayoil Textil Responsible consumption The launch of a point of sale specially designed to meet the demand of small establishments is part of Vayoil's commitment to sustainability, in which responsible production and consumption are crucial. "Small establishments must find suppliers that adapt to their consumption to avoid cost overruns and unnecessary production. This is another of Hottels' raisons d'être." Vayoil Textil, which aims to adapt to the 2030 Agenda, has been working for more than 11 years on all kinds of social responsibility initiatives in the economic and environmental sphere which has enabled it to reduce its carbon footprint by 61% in the last seven years. Currently, Vayoil Textil is a pioneer in Spain and Europe in dressing a hotel with 100% sustainable textiles, i.e. it can dress a bed, a bathroom, a restaurant or a spa with sustainable garments.
Grants for the promotion of sustainable economy
VAYOIL TEXTIL, S.A. through the line "Aids for the promotion of sustainable economy in the Valencian Community for the year 2023", convened by the CONSELLERIA DE ECONOMIA SOSTENIBLE, SECTORS PRODUCTS, TRADE AND LABOR" has received a grant of 2,000 € for the development and implementation of the sustainability report.
VAYOIL TEXTIL EQUIPS THE HOTEL CASA PALACIO DON RAMON 5* GRAN LUJO
The company, Vayoil Textil, has been in charge of dressing the rooms and bathrooms of this emblematic luxury hotel owned by Kaizen Hotels located in one of the most emblematic buildings of Seville, the former Casa Palacio de la Calle Trajano 2, in which luxury and exclusivity is breathed in all its rooms. The Valencian company, Vayoil Textil, leader in our country in the supply of lingerie for four and five star hotels has been commissioned to dress Hotel Casa Palacio Don Ramón 5* Gran Lujo. Divided into three floors and with a distribution that resembles that of an Andalusian manor house, the hotel has two interior courtyards and 26 unique rooms thanks to its design, distribution and features, in which the latest technology and service, which revolves around the wishes of each guest, are the protagonists and in which the personalization of home details and achieving unique spaces has been the main objective of this hotel project whose interior design has been the work of Alejandra Pombo. Vayoil Textil has been the company chosen to dress the hotel with textiles, which has been in charge of transferring that personality, luxury and exclusivity to the textiles of the establishment, both in the rooms and in the bathrooms. In the words of Arturo Hernández, Director of Vayoil Textil: "As suppliers in a highly dynamic and demanding sector, our business strategy has been one of specialization, commitment to product quality and respect for the environment. This way of working has enabled us to position ourselves as a supplier to high-end and luxury hotels. To achieve this, the company has been firmly committed for years to investment in R+D+i, which allows us to improve processes and be more competitive, and to sustainability as a major commitment". About Vayoil Textil Vayoil Textil, with headquarters in the Technology Park and production center in Ontinyent, has been in the market for 27 years, specializing in manufacturing textiles for the medium and high-end hospitality sector as well as collectivities, including clinics, nursing homes and schools. The company offers 40 direct jobs and more than 100 indirect jobs to small textile workshops that work for the company. The company manufactures almost all of its production in the Valencian Community, which allows it to guarantee the quality and traceability of the textile product. About Kaizen Hoteles Casa Palacio Don Ramón 5* Gran Lujo is part of the portfolio of Kaizen Hoteles, an Andalusian hotel management group that focuses on tourist destinations of great beauty - beyond the conventional tourist circuits - and specializes in luxury tourism. Currently, the chain consists of Casa Palacio María Luisa 5* Gran Lujo, located in Jerez de la Frontera; Hotel La Malvasía, in El Rocío; and now Casa Palacio Don Ramón 5* Gran Lujo, located in the heart of Seville. With this new opening, Kaizen Hoteles completes the "golden triangle", positioning itself in three of the most attractive cities for travelers in western Andalusia: Seville, Huelva and Cadiz.