The Valencian company with global reach, consolidated as one of the leading brands of hotel linen in Spain, takes an important step in its specialization strategy with the launch of STORA, its new textile decoration brand for contract projects, which will be officially presented at INTERIHOTEL 2025.
Through STORA, interior designers and experts in the design of hotel spaces will find integral textile solutions in which quality, sustainability, functionality and personalization become fundamental pillars. This new line reinforces the company's commitment to innovation in contract projects.
Vayoil Textil celebrates its 30th anniversary this year consolidating its leadership in the market with the launch of STORA, its new brand specialized in textile decoration for the hotel sector. This strategic commitment stems from its solid experience in the contract and hospitality sector, where the Valencian firm has positioned itself as an international benchmark in hospitality linen.
Interihotel 2025 booth
The company will launch the new brand coinciding with its participation in interihotel 2025 through an evocative stand that will recreate a boutique hotel called "Plecs" under the claim: "Where art becomes habitable: innovation in textiles and furniture for contract projects".
Plecs means folds in Valencian and that is what Vayoil Textil tries to convey with a carefully designed space where textiles come to life through movement, light and volume. The stand is inspired by the talent of the Valencian sculptor Benlliure. Each visitor entering the stand will feel like they are living inside one of the sculptures of this artist from the late nineteenth century, where the folds, volume and drama of his works are reinterpreted through fabrics and furniture from STORA and ROCO brand of Muebles Romero, partner of Vayoil Textil in this presentation.
STORA arises in response to a growing demand from its clients, who ask for an ally with enormous experience. The new brand offers a comprehensive service ranging from creative consulting to materialize ideas, to expert advice on selecting the best fabrics and final installation or assembly in the space.
Vertical decoration, plaids, cushions, sofa covers, blankets and upholstery fabrics are part of the carefully selected deco offer of STORA, the new brand that bursts with force in the contract sector. The brand has already left its stamp on renowned hotels such as: Abbi Suites, Sweet Hoteles, Balneario Las Arenas or the Soho Boutique Hoteles chain, consolidating itself as a strategic partner in the textile design of high-end hotel spaces.
At interihotel 2025, the new textile decoration brand presents a new product: the EcoSmart headboard. A customizable and removable headboard, made from recycled and recyclable polyester fibers. The product is conceived from an integral sustainability perspective and specifically developed to meet the requirements of the contract sector.
This headboard is manufactured by means of digital printing on certified recycled polyester that allows the development of exclusive and high definition patterns or designs with reduced water and energy consumption.
This technique ensures a unique finish that brings sophistication, elegance, versatility and customization, while conveying the commitment to circular economy, one of the great values of Vayoil Textil.
Finally, the EcoSmart headboard materials, both padding and outer fibers, have sustainability certifications including the Global Recycled Standard (GRS), which guarantees traceability and compliance with environmental and social criteria. The continuous search for new products, techniques and advances in the field of textile equipment, is the route in which this Valencian company continues to advance and remains a benchmark in the sector.
