LONG Life: How We Set a New Standard for Durability in Hotel Textiles
In the hotel industry, there’s a lot of talk about sustainability, but its most tangible driver is rarely addressed: how long the items a hotel places in its guest rooms actually last. At Vayoil, we’ve been working on this question for years, and that’s how LONG Life was born—an exclusive concept that redefines how we understand durability, sustainability, and profitability in hotel textiles. What is LONG Life and why did we create it? LONG Life is our response to a reality in the industry: textiles that are constantly being replaced drive up hotel operating costs and generate waste that’s difficult to recycle. After exhaustive studies and testing, we’ve developed products that stand out for the quality of their materials, their meticulous construction, and their finishes. This combination significantly extends the product’s useful life. More than just a product, LONG Life is a seal that encapsulates our conviction: we manufacture durable products, and longevity is synonymous with trust. Durability, sustainability, and profitability: one and the same goal. The central idea is simple: a textile that lasts longer is a more sustainable textile. Extending its useful life reduces the need for replacements and, with it, the generation of textile waste. And what’s good for the environment is also good for the bottom line. Fewer replacements: fewer recurring purchases and a lighter logistical burden. Real long-term savings: the cost per use decreases as the item’s lifespan is extended. Less waste: every replacement avoided means one less piece of textile waste generated. A polished image: the textiles maintain their appearance even after multiple washes. Our innovation allows for up to 40% longer service life compared to textiles from other companies, which translates into lower costs and less maintenance for the hotel. A solution designed for hotels and laundries LONG Life has sparked interest among hotels and industrial laundries for a practical reason: towels, sheets, and bedding accessories with an extended lifespan that retain their appearance after multiple washes. For hotel managers, this means a consistent guest experience. For laundry managers, it means less wear and tear and fewer issues. This feature is incorporated into our OCEAN collection, which uses fabrics obtained through a rigorous plastic bottle recycling process that yields high-quality fibers and durable finishes. Support and Certifications: Sustainability Proven LONG Life relies on a responsible supply chain and internationally recognized certifications, such as: OEKO-TEX to guarantee safe products free of harmful substances. GOTS (organic cotton) and RCS (recycled materials), which verify the origin of raw materials and ensure control over every stage of the process. Better Cotton, of which we are a partner, to promote more sustainable agricultural practices. Alignment with international standards such as AITEX. Furthermore, we stay ahead of new regulatory requirements, such as European Directive (EU) 2018/851, and have trained our teams in eco-design through initiatives led by Ateval and Aitex to analyze the environmental impact at every stage of the product life cycle. A Long-Standing Commitment This approach is not new. More than ten years ago, we joined the United Nations Global Compact, and since then our R&D&I(S) team has led research into products with social, environmental, and economic impact. Over the past seven years, we have reduced our carbon footprint by 61%, in line with the Sustainable Development Goals and the 2030 Agenda. With over 30 years of experience and the trust of more than 2,000 hotels across five continents, LONG Life is the natural evolution of our motto: “We weave the future from tradition.” How LONG Life Enhances a Hotel’s Reputation Today, guests increasingly value hotels that act responsibly. By choosing durable textiles, the hotel positions itself as a leader in the conscious reduction of textile waste and offers a responsible experience without compromising the quality expected by 4- and 5-star guests.
"Decisions regarding textiles should add value to the hotel for a longer period of time"
Our perspective on textiles is featured in *El Mundo*, a leading national newspaper with 505,000 daily print readers and more than 14 million unique monthly visitors to its website. In this interview, we explain why decisions about textiles should be evaluated based on the value they bring to the hotel—and not just on their initial cost. This message sums up how we work with hotels, chains, and contract projects—the result of the collective effort of all the company’s teams. The true value of hotel textiles goes far beyond the purchase price. From Vayoil’s perspective, textiles are a strategic element that directly influences the guest experience, operational efficiency, and the establishment’s profitability. The company advocates a vision of textiles centered on durability, quality, and performance. A textile item capable of maintaining its performance after numerous wash cycles, retaining its comfort, and reducing the need for replacement adds more value to the hotel than a solution whose sole selling point is a lower initial cost. This philosophy aims to help hoteliers optimize their resources without compromising the excellence of the guest experience. A tool to strengthen each hotel’s identity and positioning. In short, the main message of the interview is that the true cost of textiles is not measured at the time of purchase, but rather by the value they provide over years of use. The right choice can enhance the guest experience, strengthen the hotel’s image, optimize daily operations, and generate a much more significant return on investment for the business. Read the full interview
Vayoil Strengthens Its Position as a Strategic Partner to the Luxury Hospitality Industry
Vayoil fue sponsor de la sexta edición de los Beyond Luxury Awards que tuvo lugar en el Hotel de Mar Gran Meliá, en Mallorca. Nos sumamos a esta cita por nuestra estrecha vinculación con la hotelería de lujo y por compartir con los hoteles reconocidos en estos premios una misma visión: la excelencia se construye en la autenticidad de los detalles para ofrecerle al huésped una experiencia diferencial y coherente. En esta edición, los Beyond Luxury Awards amplió su modelo de reconocimiento con 19 categorías que ponen el foco en distintos atributos de la experiencia de alta gama, desde la autenticidad local y la gastronomía hasta los espacios panorámicos, el arte, la arquitectura o el Barefoot Luxury. El palmarés incorporó además reconocimientos para hoteles de Portugal y Andorra, así como una categoría dedicada a las nuevas aperturas en España. Junto a quienes hacen del lujo una experiencia Para nosotros, apoyar los Beyond Luxury Awards supone estar cerca de una comunidad profesional con la que compartimos valores; hoteles de lujo y grandes cadenas internacionales que buscan alcanzar los mayores estándares de calidad y ofrecer a sus huéspedes una experiencia diferencial. En este segmento, el textil forma parte de esa experiencia. La lencería de cama, las toallas, los albornoces, la mantelería y otros complementos textiles deben combinar calidad, diseño, confort y durabilidad, pero también responder a las necesidades concretas de cada proyecto hotelero: personalización, disponibilidad, capacidad de suministro y cumplimiento de los plazos previstos. Con más de 30 años de experiencia especializada en hotelería, conocemos esta realidad y trabajamos junto a nuestros clientes para desarrollar soluciones textiles adaptadas a cada proyecto. La relación se construye desde el conocimiento de las necesidades del hotel, pero también desde la confianza y la transparencia necesarias para garantizar que cada decisión pueda trasladarse a la operativa del hotel. “Para Vayoil estar presentes como sponsor en los Beyond Luxury Awards es una forma de apoyar y compartir los valores de una hotelería que conocemos muy bien. Llevamos muchos años trabajando junto a estos hoteles y queremos celebrar con ellos su crecimiento y apuesta por la innovación”, señala Arturo Hernández, CEO de Vayoil. Leer más
Vayoil Enhances the Palacio Santa Clara's Hotel Identity Through Custom Textiles
Since 1995, we have specialized in the design, manufacturing, and production of textiles for hotels and other accommodations in the hospitality sector. We develop customized textile solutions that help enhance the guest experience, reinforce brand identity, and raise standards of comfort and quality. More and more hotels are choosing the Vayoil experience, incorporating customized textiles into their guest rooms, bathrooms, and common areas to stand out and create unique experiences. Custom textiles have become a key element in conveying brand values and making a guest’s stay more memorable. One example is the Hotel Palacio Santa Clara, Autograph Collection, a project in which our custom textiles help reinforce the visual identity and exclusive experience that characterize this iconic luxury hotel. The Palacio Santa Clara is located in a historic building dating back to 1916, next to Valencia’s Plaza del Ayuntamiento. Its concept combines architectural heritage with contemporary interior design inspired by Valencian Modernism, creating a hotel experience in which every detail helps reinforce the character of the destination. Authentic Hotel Spaces We have developed various custom textile pieces for the hotel’s guest rooms and common areas, including bed and bath linens featuring exclusive embroidery and finishes. These solutions are designed to complement the hotel’s decorative style and bring visual coherence, comfort, and a distinctive touch to the guest experience.
Vayoil Makes Its Debut as a Partner in the Roca Awards for Hotel Innovation
At Vayoil, we made our debut as a partner in the 15th edition of the Roca Awards for Hotel Innovation, reaffirming our commitment to initiatives that promote excellence, innovation, and sustainability in the hospitality sector. We are the only company in the textile sector supporting this edition of these prestigious awards for Spain’s tourism industry. With over 30 years of experience, we supply textiles to nearly 2,000 hotels across five continents with solutions manufactured in Spain and designed to meet the demands of the international hospitality industry. Under our motto, “We weave the future from tradition,” we remain committed to innovation, digitalization, and sustainability as the pillars of our growth. From our facilities in Paterna and Ontinyent, we develop high-quality textile solutions for guest rooms, bathrooms, wellness centers, restaurants, and contract projects. In addition, we continue to expand our business model through strategic initiatives such as Hottels.es and STORA, as well as pioneering sustainable lines like OCEAN, reinforcing our active role in the transformation and evolution of the hospitality sector.
Vayoil Textil is sponsoring an olive grove at Campus Diversia to promote social and labor inclusion and environmental sustainability
Vayoil Textil has entered into a partnership with the Amica association to sponsor a grove of 70 olive trees at Campus Diversia, a project that combines environmental restoration, inclusive employment, and rural development in the Valencian Community. We are joining forces to support Campus Diversia, a 412-hectare natural area located in the Valencian Community where workers with disabilities carry out reforestation, agricultural maintenance, and training in trades related to sustainability. The agreement takes the form of sponsoring a grove of 70 olive trees, an initiative that aims to contribute to the fight against climate change through reforestation, the preservation of biodiversity, and the creation of CO₂ sinks, while promoting a model of social and labor inclusion in rural areas. The choice of the olive tree is based on a strategic approach. In addition to being a native species highly adapted to the Mediterranean environment, it stands out for its longevity, resilience, and ability to sequester carbon. Its cultivation also helps generate economic activity and stable employment in rural areas, as the management of the grove results in the production of organic extra virgin olive oil, the sale of which helps fund the project itself. As Luis Esteve, founder of Vayoil Textil, has pointed out, the Vayoil Forest “contributes to rural revitalization, the creation of job opportunities for people with disabilities, the promotion of organic agriculture, and the restoration of natural areas of high ecological value, integrating economic, social, and environmental development.” Partnerships That Generate Environmental, Social, and Economic Value The Amica association emphasizes that these types of partnerships with private-sector companies serve a threefold purpose: environmental, by promoting carbon sequestration in the soil; social, by creating inclusive and stable employment; and economic, by revitalizing rural areas and helping to retain the local population. In the words of María José Cabo, Amica’s manager, this represents “support for a model in which social inclusion and land stewardship go hand in hand.” The initiative is part of Vayoil Textil’s commitment to the 2030 Agenda and the Sustainable Development Goals—an area of focus the company has been pursuing for over a decade, linking its activities in the textile sector with responsible, long-term business practices.
Vayoil takes part in a tour of one of Spain's largest textile recycling plants
Through this event, we reinforced our commitment to Re-Viste, Spain’s first textile SCRAP initiative. We were one of 21 companies invited to Leganés for an exclusive tour of Fundación Humana’s new facility dedicated to textile reuse. The visit brought together brands such as Inditex, H&M, Decathlon, Primark, and Uniqlo, among others, with the goal of gaining firsthand insight into a facility that ranks as one of the country’s largest sorting centers for secondhand clothing and footwear. The facility covers an area of 15,000 m² and represents a significant step forward in the development of industrial solutions for textile waste management. Vayoil’s participation in this event is part of its role on the Re-Viste committee, where it contributes to defining and implementing an organized model for the collection, sorting, and reuse of textiles in Spain. Infrastructure and Collaboration: Keys to the Transformation of the Textile Sector Humana Fundación is a social economy organization with over 40 years of experience dedicated to the sustainable management of textile waste. Its activities extend to Europe, Africa, the Americas, and Asia, where it promotes reuse as a priority over recycling. Globally, it manages over 140,000 metric tons of textiles annually across 28 countries, establishing itself as one of the most significant international players in this field. In the Valencian Community, its activities also have a direct impact, with the collection of approximately 1,100 metric tons per year through a network of 300 collection bins. The visit to the Leganés plant reflects the transformation currently underway in Spain’s textile sector. In this context, the involvement of companies like Vayoil is key to developing efficient solutions that enable progress toward a circular model for textile waste management.
Vayoil Textil: A Leader in Sustainability Recognized by the United Nations
Sustainability has become a strategic pillar for companies that aspire to responsible growth and operations aligned with global challenges. In this context, we have been taking decisive steps for more than four years, having earned certification as a Sustainable Supplier after successfully completing the United Nations Global Compact Supplier Training Program. This international recognition reaffirms our track record and commitment to an ethical, transparent business model that is dedicated to society and the environment. A global program that drives business transformation The UN Global Compact Supplier Training Program is designed for companies that wish to integrate the Global Compact’s Ten Principles and the Sustainable Development Goals into their management practices. Over the course of several months, participating companies receive specialized training in human rights, labor standards, environmental management, anti-corruption, and sustainable internationalization strategies. Completing this program is not merely a matter of recognition; it involves demonstrating that the company operates consistently throughout its entire value chain. We have integrated environmental, social, and governance criteria into our production processes, supplier selection, and customer relationships. This entails a constant review of materials, traceability, working conditions, and business ethics. This commitment is also reflected in the ongoing search for environmentally responsible fabrics, more efficient processes, and solutions that add value to the hospitality sector—areas in which Vayoil Textil is a leader. “The company views sustainability as a cross-cutting principle that drives innovation, competitiveness, and trust among those who work with the brand,” stated María Quero, Quality Manager at the Valencia-based company. This year, we have once again renewed our certification as a Sustainable Supplier, marking another step on the path of continuous improvement that defines us. We will continue working to strengthen our sustainability policies, incorporate new responsible technologies, and generate a positive impact on our economic, social, and environmental surroundings.
Vayoil Textil presents its new decoration brand Stora
The Valencian company with global reach, consolidated as one of the leading brands of hotel linen in Spain, takes an important step in its specialization strategy with the launch of STORA, its new brand of textile decoration for contract projects, which is officially presented at INTERIHOTEL 2025. Through STORA, interior designers and experts in the design of hotel spaces will find comprehensive textile solutions in which quality, sustainability, functionality and customization become fundamental pillars. This new line reinforces the company's commitment to innovation in contract projects. Vayoil Textil celebrates its 30th anniversary this year, consolidating its leadership in the market with the launch of STORA, its new brand specialized in textile decoration for the hotel sector. This strategic commitment stems from its solid experience in the contract and hospitality sector, where the Valencian company has positioned itself as an international benchmark in hospitality linen. Interihotel 2025 stand The company will launch the new brand coinciding with its participation in interihotel 2025 through an evocative stand that will recreate a boutique hotel called "Plecs" under the claim: "Where art becomes habitable: innovation in textiles and furniture for contract projects". Plecs means folds in Valencian and that is what Vayoil Textil tries to transmit with a carefully designed space where textiles come to life through movement, light and volume. The stand is inspired by the talent of the Valencian sculptor Benlliure. Each visitor entering the stand, will feel like being inside one of the sculptures of this artist of the late nineteenth century, where the folds, volume and drama of his works are reinterpreted through fabrics and furniture STORA and ROCO brand of Muebles Romero partner of Vayoil textile in this presentation. STORA arises in response to a growing demand from its customers, who ask for an ally with enormous experience. The new brand offers a comprehensive service ranging from creative advice to materialize ideas, to expert advice to select the best fabrics and final installation or assembly in the space. Vertical decoration, plaids, cushions, sofa covers, blankets and upholstery fabrics are part of the carefully selected deco offer of STORA, the new brand that is making a strong entry into the contract sector. The brand has already left its stamp on renowned hotels such as: Abbi Suites, Sweet Hoteles, Balneario Las Arenas or the Soho Boutique Hoteles chain, consolidating itself as a strategic partner in the textile design of high-end hotel spaces. At interihotel 2025, the new textile decoration brand presents a new product: the EcoSmart headboard. A customizable and removable headboard, made from recycled and recyclable polyester fibers. The product is conceived from an integral sustainability perspective and specifically developed to meet the requirements of the contract sector. This headboard is manufactured by means of digital printing on certified recycled polyester, which allows the development of exclusive, high-definition patterns or designs with reduced water and energy consumption. This technique ensures a unique finish that provides sophistication, elegance, versatility and customization, while conveying the commitment to circular economy, one of the great values of Vayoil Textil. Finally, the EcoSmart headboard materials, both padding and outer fibers, have sustainability certifications including the Global Recycled Standard (GRS), which guarantees traceability and compliance with environmental and social criteria. The continuous search for new products, techniques and advances in the field of textile equipment, is the route in which this Valencian company continues to advance and remains a benchmark in the sector.
Reference media have highlighted Vayoil's role as a textile ally of the best hotels.
Three decades innovating, growing and dressing accommodations around the world. The Valencian company Vayoil Textil has earned a prominent place in the economic and sectorial press thanks to its role as a strategic supplier of exclusive lingerie for first class hotels. It is no coincidence: in its 30 years of experience, the company has been able to innovate, adapt and grow to dress more than 2,000 establishments on five continents, most of them high-end and luxury. Origin and consolidation Founded in 1995 by Luis Esteve, Vayoil was born with an initial focus on the hospitality sector, but soon focused all its activity on the hotel industry. With headquarters in Paterna and a 7,000 m² plant in Ontinyent, the company combines its own production with the collaboration of specialized textile workshops that work exclusively for it. Today it has 34 direct employees and generates more than 100 indirect jobs. The results speak for themselves: turnover rose from 12 million euros in 2023 to 14 million in 2024, an evolution that reflects the solidity of a model based on the quality and durability of its products. Each year it supplies around four million garments, including sheets, towels, bathrobes, napkins and table linens. Vayoil has built its reputation on a clear idea: quality is profitable because it lasts longer. It therefore avoids competing in the lower end of the market, where price is the only variable, and focuses its proposal on design, innovation and the use of top-quality raw materials, such as the softest cottons. Although for reasons of discretion the company does not reveal names, its clients include prestigious international hotel chains in Spain, Europe and America, many of them in the super-luxury category. International projection and new challenges The company's international expansion began in 1998 and today it distributes directly or through subsidiaries in markets as diverse as Europe, America, the Caribbean and the Middle East. Spain remains its main destination, but expansion continues. In parallel, Vayoil has diversified its business with two recent strategic initiatives: Hottels.es, an online store specializing in lingerie for small hotels, spas, tourist apartments and boutique accommodations, and Stora, a new project focused on hotel decoration that will be launched this October with a team of interior design experts. Looking to the future, the company plans to expand the Ontinyent plant to respond to growing demand and strengthen its position as a textile partner of reference for the most demanding hotel industry.